Timex, a world leader in watchmaking, unveils its new brand campaign – WE DON’T STOP. With the campaign’s debut, Timex unveils its new creative featuring notable change makers from around he world who display their resilience and are inspiring others through their actions, as well as supporting the #TOGETHERBAND campaign, through action and charitable donation to further the ‘We don’t stop’ mission and provide a platform for everyday heroes.

With this new campaign, WE DON’T STOP conveys a message of hope and resiliency as many around the world continue to persevere in the face of difficult circumstances.

“WE DON’T STOP is a natural progression for the brand” says Tobias Reiss-Schmidt, President and CEO of Timex Group. “The campaign speaks to the resilience that we are all surrounded by – stories of grit, perseverance, ingenuity and heart – stories that strengthen us to carry on. WE DON’T STOP champions our everyday heroes and everything we have stood for over the past 167 years, without losing a step as we continue forward.”

It is with that outlook that Timex has joined #TOGETHERBAND in driving awareness for this global campaign dedicated to creating a more equitable, peaceful and sustainable future for all. It is just one more step the company is taking towards a better future — something worth striving for as we continue to adapt, grow, learn and collaborate.

Please see a link to the campaign video and further information here.