Brits spend a whopping £22billion each year on acts of generosity towards others, according to a recent survey.

 

The new research, commissioned by Sky Vegas, investigated the small wins in life, including how much people spend on random acts of kindness towards others – whether that’s paying for a round of drinks for a group of friends or a cup of coffee for a colleague.

 

Brits spend an average of £39.05 each month on generous acts for others, with men typically spending 35% more (£45.31) than women (£33.54) on making others happy.

 

As a result of Brits’ generosity, the UK economy receives a boost of over £22billion annually – equating to over £1.8billion each month – from acts of kindness alone.

 

Despite northerners traditionally being considered friendlier folk, the research finds London to be the UK’s most generous city, with residents spending an average of £51.83 each month on kind deeds for others.

 

By contrast, people from Norwich spend less than half this amount, dishing out on average £23.15 every month on generous endeavours.

 

Britain’s most generous cities, based on average spending per month on generous acts for others:

 

Rank

City

Average spent per month (£)

1

London

£51.83

2

Bristol

£48.85

3

Cambridge

£47.57

4

Liverpool

£45.49

5

Brighton & Hove

£45.02

6

Edinburgh

£44.51

7

Cardiff

£37.45

8

Birmingham

£35.83

9

Leeds

£35.38

10

Leicester

£35.38

11

Oxford

£34.70

12

Plymouth

£33.79

13

Aberdeen

£31.82

14

Manchester

£31.37

15

Newcastle

£31.55

16

Glasgow

£31.48

17

Sheffield

£30.59

18

Belfast

£26.82

19

Southampton

£26.41

20

Norwich

£23.15

 

A Sky Vegas spokesperson said: “A kind, simple gesture can mean a lot, so it’s great to see just how generous the British public are towards one another. It’s eye-opening to see just how much people spend each month on these generous acts and the significant boost it provides to the UK economy.”