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BLOG WRITING GUIDELINES
GENERAL GUIDELINES:

  • Easy to read and understand; don’t use overly complicated sentence structure or very complex jargon
  • Please make sure the title accurately reflects the content of the blog. Also, try to create interesting titles that will intrigue potential readers, while still delivering informational value.
  • We look for original & unique content. 
  • The length of your story should be at least 500 – 2000 words.
  • Break your article up into sub-headings and sections. This makes it easier for the reader to quickly extract value and information.
  • Speak directly to the readers (stay in second person) and try to develop shareable content that the audience can relate to. Maintain a conversational tone.
  • Please stay within 100 words (+ or -) of the given word count for each article.
  • Please include a list of reliable and relevant informational references at the end of the article
  • Please Use Title Case for All Headings and Subheadings
  • Also, include a short bio that includes:
    • Your full name
    • A brief description of your current role & interests

SEO GUIDELINES:

  • Please insert 2-3 KEYWORDS in each article
  • Please ensure that all keyword usage appears naturally inserted as far as possible
  • Keyword density to not exceed 2.5% for any keyword.
  • Do not force-fit any keywords into the first paragraph of the blog.

GRAMMAR GUIDELINES:

  • Please ensure that subject-verb agreement is in place.
  • Check for run-on sentences, and sentence fragments.
  • Run a punctuation check before submission—make sure commas, apostrophes, semicolons, m- and n-dashes, and all other punctuation elements are correctly in place.
  • Ensure that your diction is up to speed. This can make or break your article.
  • Please make sure that the grammatical structure of your compound sentences is unified
  • Try and vary the length of your sentences to create an interesting tempo. This keeps away the reader from falling asleep.
  • Always write in the active voice as far as possible. Please try and eliminate the passive voice from your writing.
  • Please eliminate all dangling modifiers in your writing.