The first offer, aimed at helping local firms and encouraging visitors and residents to discover Blackpool’s wide variety of small shops on national “Small Business Saturday”, will see free parking offered at all Council car parks, apart from Talbot Multi-story car park, on Saturday 3 December from 2pm until midnight.

The second offer will see shoppers offered parking for a pound in four town centre car parks – West Street, Central, Talbot multi-storey and East Topping Street.

Shoppers will be able to enjoy discounted parking on Thursdays and Sundays in the run up to Christmas.

This offer will run on the four Thursday late night shopping events on December 1, 8, 15 and 22 from 5pm until midnight. Joining in with the Thursday night offer, the Houndshill Shopping Centre car park will also be a pound to park from 5pm – midnight.

All day Sunday November 27 and December 4, 11 and 18 are also included in the Park for a Pound offer in the four Council town centre car parks.

It is hoped the offers will mean a healthy influx of visitors to Blackpool’s ever improving town centre to take advantage of the range of shops, restaurants and entertainment on offer.

Cllr Christine Wright, cabinet member for parking, said: “The Christmas period is the most important time of the year for the retail sector and we want to do all that we can to encourage as many shoppers as possible in Blackpool.

“These offers are designed to attract people to carry out their Christmas shopping in Blackpool and hopefully also stop for a bite to eat or to enjoy a show.

“For our local businesses to thrive they need support from local people. I hope that residents and visitors take advantage of these parking offers and in turn support our local economy.”

Eileen Ormand, Town Centre and BID Manager said: “Hopefully you have used our Christmas Parking Offers over the past few years and will take up the offer again this year. If not, this is an economical way to discover for yourself everything Blackpool town centre has to offer.

“Great shopping for all your Christmas gifts and indulgences, fabulous attractions for all the family and shows that will really make this festive time of the year special.

“Don’t miss our food and drink scene which seems to grow almost daily! Eating and drinking in Blackpool now has a truly International feel to it with first class venues and restaurants with something for every pocket and taste.

“So do take advantage of the £1 parking offers and find out why Blackpool is the place to be this Christmas.”