It might not have come home, but digital marketing specialist Click Consult have revealed which English stars gained the most social media followers throughout the competitions.
It was a summer to remember for the young attacking talent this squad has, particularly on Instagram where Jack Grealish, Marcus Rashford and Bukayo Saka all gained over 1 million new followers to their accounts after exceptional performances throughout the past month.
The squad as a whole gained 9,258,073 new Instagram followers to their accounts with the biggest spike coming after the Germany win, as the nation started to believe football was coming home.
It was a similar story on Twitter, with every single player in the squad gaining followers off the back of a fantastic tournament. Although the numbers are not quite as big as the growth on Instagram, the squad as a whole gained 1,736,136 new Twitter followers.
Once again, it was the attacking talent that fans were looking to hear more from on social media, with Marcus Rashford gaining the most at 218,005 new followers continuing the great work he also does off the field. There were also positive numbers for Jack Grealish and Jadon Sancho, gaining over 150,000 each on the platform.
Social media has been a powerhouse tool throughout the competition, with a lot of support thrown towards the team during the beginning of the Euros. However after missing their penalties, Marcus Rashford, Bukayo Saka and Jadon Sancho’s accounts were flooded with disgusting racist comments which is completely unacceptable. Many followers came to the defence of the team and to call out the abuse, with calls for more governmental action and legislation to be taken so that abusers face consequences for their actions.
You can read more about the social media findings on Clicks blog: https://www.click.co.uk/blog/our-england-heroes-who-gained-the-most-success-on-social-media-during-euro-2020/
