Up-and-coming Manchester-based iGaming developer, Northern Lights, has just released a brand new game that is being met with strong critical approval. All Star Knockout is a retro-themed slot that transports players back to a simpler time of casino gaming with its basic design and fruit symbols on the reels. The game is another step forward for this young studio, which is looking to make a name for itself in the booming online casino sector.
How Can Northern Lights Thrive in Such a Booming Sector?
The online casino industry is jam-packed with developers vying for attention. Just take a look at the list of games available at https://games.paddypower.com/ and you will see titles from numerous developers including NetEnt, Barcrest, and Red Tiger Gaming. It would be fair to assume that this sector is already saturated with developers, which is true to an extent. But the fact that online casinos are continuing to attract millions of new players each year shows that there is plenty of room for new businesses to start muscling in and tussling for a piece of the pie.
Northern Lights can thrive in this booming sector by identifying emerging trends by using techniques such as those listed at https://www.inc.com/, and jumping on these before their rivals. In the rapidly evolving sector, this can pose a challenge. But so far, the studio which came about in 2017 seems to be making all the right moves. This could be down to the fact that it is made up of a team of people with a combined 50+ years of experience in the gambling industry.
All Star Knockout is a prime example of Northern Lights’ awareness of what players are seeking from a slot. Despite the fact that state-of-the-art slots with side games and advanced features are pushing the evolution of the genre, a vast proportion of players like to keep things simple. According to https://www.theverge.com, many players are seeking retro themes in all areas of the gaming industry, and Northern Lights capitalised on that hunger for nostalgia with its latest game.
Northern Lights Strikes Deal to Strengthen Its Position
It isn’t all about making popular games that people want to play, though. In this cutthroat industry, young companies often need a leg up from others that have been in the game a bit longer. The major developers like NetEnt and Microgaming will often look to snaffle up smaller studios, and those who want to make it on their own need to cut lucrative partnerships.
This is why Northern Lights recently announced that it had made a deal with Yggdrasil – one of the oldest gambling software developers on the continent. This deal will help the Manchester-based firm with its distribution, and perhaps open a greater number of doors than would have been possible before. Once Northern Lights gets its slots into some of the biggest online casinos, its value will skyrocket.
It’s great to see a local business doing so well in one of the fiercest industries on the planet. If Northern Lights can continue to create fantastic products and strike shrewd deals, the company could be a force to be reckoned with and help put Manchester on the gaming map in the years ahead.
