The North West region of the UK’s has officially been awarded “UK’s Fittest Region 2020”
You can see the official leaderboard and the data behind the results here: https://www.discount-supplements.co.uk/pages/fittest-region-2020
The results were calculated using 7 different data metrics, and calculated via a 100,000 population.
The different data metrics included:
- Registered fitness facilities
- Number of posts including #fitness on instagram
- Number of fitness trackers used/ purchased
- Number of fitness apps downloaded
- Purchases of fitness products
- Population exceeding their fitness goals
- Number of gym memberships
Whilst 59% of adults stated that they have maintained or even increased their exercise levels during lockdown, the coronavirus pandemic has highlighted the importance of fitness and health to all of us.
We have all seen the lockdown restrictions as the perfect opportunity to maintain our fitness levels, with 49% of adults proclaiming that COVID-19 has not changed the way they view themselves, as they looked after themselves before the pandemic and have continued to do so.
