Fabulosa, the fragrance-led home and lifestyle brand, is celebrating its shortlisting for the prestigious North West Business of the Year Awards 2024.
The firm has been recognised within the region for its noteworthy success in international trade, including breaking into new markets and achieving significant growth with existing overseas partners.
The awards, led by TheBusinessDesk.com, showcase some of the region’s most successful and exciting companies. Fabulosa’s shortlisting follows a rigorous judging process that saw all of the companies visited by members of the judging panel to provide a rounder and richer understanding of the business.
Fabulosa has achieved rapid international growth through an ambitious global expansion strategy during the last 12 months, celebrating several major milestones and leading the way in fragrance both in domestic markets and abroad. More than 25% of the brand’s sales are now driven from overseas, and last year Fabulosa celebrated securing distribution rights representing one billion of the world’s population.
Adam Burnett, Global Brand Director at Fabulosa, commented: “We are delighted to have been shortlisted by the North West Business of the Year Awards 2024 for this coveted accolade in international trade. Growing our export channel has been a major focus of the business over the last three years, and our successes to date would not have been possible without our valued international trade partners, whom we thank for their continued support.”
Following its entry into the FMCG market in 2019, through an expertly executed, fast-moving schedule of exciting category-leading new product development, together with highly effective marketing campaigns, Fabulosa changed the perception of cleaning, and has rapidly taken value and volume share from well-established iconic household brands.
Fabulosa has since leveraged its strategic positioning and focus to bring fragrance to alternative lifestyle sectors, widening reach and disrupting not only the cleaning sector but also other FMCG categories outside of this category including home fragrance (candles, wax melts and diffusers), shoe and trainer care, and personal (bath and body), whilst it continues to grow and innovate with prolific NPD ongoing in Surface Care, Air Care, Laundry Care and Task Specific ranges including car care and garden care.
