On home turf, the latest forecourt opening from EG On The Move is West End in Blackburn. Already up and running, the site is set to become the first in the portfolio to launch Cake Box, the renowned egg-free and vegetarian celebration cake retailer. With over 230 Cake Box locations across the UK, this is the first to open with EGOTM, and customers will be able to pop in to celebrate from June 5th.
Spar has already opened at the West End site, and eventually Greggs, Iceland and Ambala Sweets will add to the offering, along with Cake Box.
Junaid Manjra – Director of Retail & Foodservice at EG On The Move is excited to announce the new Cake Box partnership and start the roll out,
“A hugely successful retail chain, Cake Box is the go to store for delicious egg free cakes and bakes, and perfect for that last minute gift! To add to the sweet treats on offer at our new EGOTM site, we have Ambala Sweets, and of course our leading retailers, Iceland, Spar and Greggs, making West End a destination in its own right!”
