Three Little Birds PR Client Win: Luxury Tour Operator Yonder
Cheshire-based Three Little Birds PR are thrilled to announce its appointment to represent Yonder (yonder.co.uk), a luxury tour operator specialising in experience-led, tailor-made holidays on the road less travelled.
Yonder’s portfolio features a unique collection of hand-picked hotels in some of the world’s most desirable destinations, as well as a range of extraordinary and exclusive experiences.
Yonder proudly proclaims: ‘When you journey down the road less travelled with Yonder, you never have to compromise on style and comfort. Stunning vistas, exquisite cuisine, the caress of silk and fine cotton, perfumed balms and gentle treatments to wash away your daily cares… These are the ingredients that make your journey Yonder special.’
For those who prefer life’s finer experiences, the wide blue Yonder awaits. Each client’s itinerary is individually crafted by a Yonder Escapologist. Their passion, expertise and intimate knowledge of their subject will guide discerning travellers to luxurious new havens of tranquillity in far-flung places that remain unspoiled by the tourist masses.
Yonder holidays are aimed at lovers of all ages, as well as families, solo travellers and small groups.
Founded in 2017 by travel industry mover and shaker Nico Kostich, once named by TTG as one of travel’s bright new talents to watch out for, Yonder launches with an Asian portfolio that includes Burma, India, Sri Lanka, Thailand and Malaysia.
Yonder’s evocative website showcases exciting sample itineraries to inspire dreams of the road less travelled, although thanks to Yonder’s tailor-made philosophy, every client’s holiday will be as individual as they are.
The website’s Inspirations section includes A Life Less Ordinary, Great Escapes, Ultimate Experiences, Tech Detox and Yonder Favourites. And Yonder shares its destination secrets (see Thoughts On A Postcard) through five Collections: Culture, Art & History, Heavenly Honeymoons, Life’s A Beach, Natural World & Safari and Adventure With A Twist.
ATOL protected, Yonder’s mission is to provide exquisite, tailor-made holidays beyond the horizon, while ensuring that their clients’ experiences help preserve the natural world for generations to come.
Three Little Birds PR has developed a PR plan to launch the brand to targeted UK media through press communications, networking and managing media trips. The agency founder and managing director Sheila Manzano said of the appointment: “Like the team at Yonder, we have extensive knowledge in the destinations, so we’re really excited about the coming months as we help build brand visibility through the travel media. Longer-term, we have worked with the Yonder team to develop a solid strategy as the company expands its portfolio.”
Nico Kostich added: “We sought to work with an agency that shared our passion for what we do, and that’s not easy to find. Sheila and her team are well-connected and instilled confidence in us when they demonstrated what realistic results could look like and how they would approach a campaign to ensure the right media learned about Yonder. Their company ethos was a natural fit with ours.”
Yonder will be introducing new destinations and experiences both in Asia and elsewhere in the coming months.
