From tomorrow (1st December) Arriva North West bus tickets will feature a unique Advent-ure promotional code providing passengers with the opportunity to win daily prizes (including tablets, cameras and TVs) hidden behind digital advent calendar windows on a micro site adventarriva.co.uk, created and developed by the IF agency. A daily email will be generated to each winner with all entrants placed into the prize draw to win a holiday supplied by promotional partneronthebeach.co.uk
The focus is on rewarding passengers and encouraging new riders to take the bus this December. ‘Advent-ure’ will be promoted on-bus, taking over t-sides, bus rears and street liners. There will also be a full supporting digital campaign as well as promotional spots on Radio City, Key 103 and Rock FM.
Encouraging Arriva employees to embrace the holiday spirit IF are sending out Santa hats and encouraging colleagues to take a selfie for a chance to win Love2shop vouchers.
Stuart Hornby – client services director at IF – said: “This is a great example of a mulit-channel activation campaign around an engaging seasonal creative idea. Everyone loves advent calendars and getting the drivers involved, uploading a Santa hat selfie, brings the whole Arriva community together at Christmas!”
Julie Linforth at Arriva North West added: “The concept of ‘Advent-ure’ really captures the essence of Christmas and communicates our core messages around the benefits of catching a bus in December.”
