As the hair, beauty and wellness industry continues to address the long-standing challenge of missed appointments and lost revenue, AI voice platform Alayic is supporting businesses across the UK by managing incoming calls, appointment bookings and customer enquiries. With unfulfilled appointments costing salons an estimated £1.6bn a year*, Alayic reflects a wider shift towards intelligent voice technology as a core part of customer experience and operational efficiency.

Managing telephone enquiries while attending to clients can be a persistent operational challenge, particularly during busy periods, with missed calls, scheduling delays, and interrupted client service being cited as common issues. Many hair and beauty businesses are now seeking practical ways to maintain communication without placing additional demands on staff. Solutions that offer support during peak hours and outside normal operating times are being increasingly considered, particularly as the sector continues to manage the financial impact of missed calls, disrupted workflows and no-show appointment rates.

Alayic has been developed to assist with these operational challenges. The innovative platform can manage incoming calls, including appointment scheduling and routine enquiries, while staff are occupied with client-facing service. It can also issue appointment reminders, which may help reduce the likelihood of no-shows – a recurring issue for many salons and beauty businesses. By supporting call management and routine administrative tasks in this way, companies can maintain consistent customer communication and ease pressure on frontline teams.

The consideration of AI call management reflects broader trends in the hair and beauty sector, where rising customer expectations and operational demands are encouraging businesses to explore digital tools that support workflow efficiency. These tools are viewed as a way to streamline day-to-day administrative processes, while allowing staff to concentrate on in-person service, which remains a core aspect of client experience.

Alayic was founded by Paul Gott, Lee Parkinson and Ric Clements, who have experience in AI, robotic process automation and customer service operations. The team has also collaborated with the National Innovation Centre for Data on projects involving AI and machine learning. The platform reflects operational considerations typical in small to medium beauty businesses.

Ric Clements, Chief Operating Officer at Alayic, commented: “Balancing client-facing service with administrative tasks such as answering the phone is a common challenge in the hair and beauty sector. Staff are often juggling clients while also needing to respond to calls and manage appointments, which can disrupt workflow and affect the customer experience.

“Alayic provides assistance with routine enquiries and appointment management, allowing businesses to maintain consistent communication without diverting attention from in-person service. By handling these day-to-day tasks, the platform helps teams focus on delivering high-quality client care while keeping administrative processes running smoothly.”

Alayic makes it as simple as possible to get started with AI voice agents, with their pay-as-you-go plans. There are no set-up fees and no minimum contract. Custom voice and tone, custom greetings and settings, a large free-minute allocation, reporting analytics and priority free support are included as standard, with the option to add on more customised options and a dedicated account manager.

*Scratch. (2025). Beauty salon no-shows: the UK locations with the highest rates – Scratch. [online] Available at: https://www.scratchmagazine.co.uk/news/beauty-salon-no-shows-uk-locations-highest-rates/

For more information on Alayic, visit https://www.alayic.com