Urban Decay is beauty with an edge. It is feminine, dangerous and fun, appealing to anyone who relishes their individuality and dares to express it. We have an endless array of coveted, high-performance cosmetics which includes best-selling NAKED palettes – one of which is sold every 5 seconds – long lasting 24/7 liners – one sold every 10 seconds, and not to forget our unique setting sprays – one sold every 15 seconds – which gives makeup serious staying power.

Revolutionising the beauty industry for 20 years, Urban Decay is now proud to announce the launch of our eighth store in the UK at Liverpool ONE, on Liverpool’s iconic Paradise Street. The ultimate manifestation of our ‘beauty with an edge’ mantra (and equal parts feminine, dangerous, and fun), this UK boutique is like no other store you’ve ever seen and is a true destination for all beauty lovers. From the moment you step inside, you’ll feel like you’ve arrived at a luxurious UD wonderland.

Our co-founder and Creative Director Wende Zomnir always says that makeup is about self-expression and our new store takes that theme to a whole other level. When we say we went all out, we mean it; from the exclusive UD makeup and boutique lifestyle products you won’t find anywhere else, to the gorgeously extravagant fixtures. We’re talking ten makeup stations, a whole wall dedicated to showing to showing off our UDPRO brushes opposite our sparkly glitter wall, neon signs, three custom nickel chain chandeliers and reclaimed wide-beam flooring to counterbalance all the chrome fixtures and keep the space warm and living. Our pad also includes a UD Lounge, which houses phone chargers and an interactive social media ring of light screen where you can upload fun GIFS of your new look online with our hashtag; #UDLIVERPOOL (If there are no pics, it didn’t happen!). A realtime Instagram trend wall also shows you pics of what’s hot and what’s not in the social media world of make up and our Vice Lip App wall will give you all the tools to show you which of our 100 lipstick shades is your ‘Vice’. This new space is more than just a store; it’s the ultimate beauty hangout.

Urban Decay’s eighth UK store opened on 9th December 2016 and is located at 37 Paradise Street, Liverpool ONE, L1 3EU.

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