The Manchester-based licensing business has designed and manufactured four individual adult bedding ranges featuring popular characters from Star Wars, the Marvel franchise, My Little Pony and Care Bears.
The ranges include single, double and king-sized duvet covers with matching pillowcases, as well as double and single-sided printed cushions.
Tim Kilby, brand director at Character World said:
“We’re excited to be creating a new collection of textiles that both adults and children can enjoy. The new range will particularly appeal to students and young adults, as well as teenagers with double beds.
“The properties featured are all classic brands which have been around for decades and appeal to those who remember them from when they launched, as well as attracting a whole new fan base who love the retro, classic designs.”
The duvets are 100% cotton and machine washable. The collection will be available exclusively at ASDA, in-store and online from October.
The adult ranges will join Character World’s licensing portfolio including major Hollywood blockbusters such as Finding Dory, Marvels’ Captain America Civil War, Frozen and Batman v Superman: Dawn of Justice, as well as evergreen brands such as Disney Princess, Peppa Pig, Thomas the Tank Engine, Spiderman and Lego.
The launch comes as the business executes an ambitious growth drive to ensure maximum penetration across all retail sectors, including developing bespoke lines for major retailers.
Palatine Private Equity backed Character World in a secondary management buyout in December 2014.
