YCNC
Many agencies struggle with growth. Everything runs smoothly and profitably up until a certain size and this can become the tipping point that will finish off the best of agencies. yCNC Digital has witnessed this and decided to do something about it.
In that middle ground where the agency has won more prestigious or larger jobs, and has taken on more staff to complete those jobs, there isn’t an immediate vast increase in turnover which is sustainable enough to add in the extra management layers and adequate processes and procedures needed to bridge the transition and provide a smooth service to the client and a profitable outcome for all concerned.
This is where yCNC’s experience comes into play, offering variable vs fixed cost operational management experience and solutions.
For organisations, the opportunities are no less interesting. The growth of digital solutions has multiplied exponentially in the last 5-10 years. Just having a website is no longer the solution. Your digital solutions have to work harder, bring real value, and be integrated with other platforms. So where does an organisation start to assess what it really needs? Which platform is the right one? And with hundreds of digital agencies in the North West alone, how do you find potential partners that are the right “fit” for your firm?
yCNC can help guide firms to understand their requirements and the opportunities open to them, and help them find suitable partners. yCNC is completely technology agnostic and independent, having the client’s best interests at heart.
MD Mark Appleton said: “After spending more than ten years in the London digital market, working both client and agency side, I came home to the North West to start yCNC. Working for agencies large and small, across the country, in a variety of roles, has given me unique insight into how they run, both good and bad.
“I have also been client side for a number of years and this has provided a fantastic perspective on how agencies are viewed and what is expected from them. It was this experience that led me to start yCNC, offering my digital knowledge and services to organisations looking to implement a new platform or digitally transform themselves.”
yCNC is already providing mentoring and consultancy to a number of agencies and organisations across the UK; the general uncertainty surrounding business at the moment means it is now more important than ever to make the right decisions.
Mark added: “I know that a lot of people will hear the term ‘consultancy’ and run for the hills, and, having dealt with some of the larger ones myself, I can’t say I blame them. This is why we prefer the term collaboration partner. We are truly passionate about making digital work for everyone and by collaborating, rather than just consulting, we ensure that not only do you get the very best from the digital solutions available to you, but that everyone is bought into the change that goes with it.”
yCNC (www.ycncdigital.com) offers its services to digital agencies, providing help with:
- Processes and procedures
- Documentation
- Financials
- Client relationship management
- Resourcing
- Strategy
- Growth, preparation for and manage
- Recruitment
- Staff retention and more
With services to organisations, including:
- Digital strategy
- Digital transformation
- Selecting and working with digital partners
- Selecting digital platforms
- Tender documentation and process
- Building in-house teams, and much more.
About yCNC: yCNC is a digital collaboration partner for digital agencies and organisations. We work with digital agencies to help them prepare for growth and work leaner and smarter. We help businesses, large and small, achieve their digital ambitions and reach digital maturity.
