Listeners who shared a broadcast with 2030hub.com co-founder David Connor on Liverpool Live Radio recently, heard how he rates the language we currently use to communicate sustainability.
Quizzed by presenter Roy Basnett, David looked back at how in 2007, the government brought in sweeping legislation so our clothes wouldn’t stink after a night out and of course, to help reduce the many health risks from tobacco.
Almost 20 years later and the risks to our health (for starters, asthma, respiratory issues, etc.) are all too apparent from climate change. This is now our ‘smoking moment’ as David put it but both Roy and David agreed, we could greatly improve the language around sustainability because currently, how effective and meaningful is it?
“The numbers we hear pedalled out about the various impacts of sustainability (apart from the obvious temperature rises) leave many confused. Exactly how much should we worry?” asks David.
Do we all have to become vegan and stop eating red meat to save the world?
As David said: “Just moderating our behaviour can make a huge difference to the environment, that’s the point and message. The planet will be ok. Humans and society need to change!”
The broadcast also included a brief discussion about sustainability messaging aimed at ‘shock and awe’. How about a more equanimity-based approach to the messaging encouraging us to take the right steps in making a change? From the classrooms to the factories and offices to public spaces as David continued: “In essence, there’s a huge opportunity here for those passionate about sustainability and with a strong creative bent to help better translate how we can take action in 2025 and beyond.”
David along with business partner Stephen Sykes are doing great work having created the world’s first UN Local2030 Hub, to make cities and businesses stronger giving the changes we need to make because of the climate crisis.
2030Hub is revealing later this month, details of two events , one in June and one in September that many corporate and SME companies along with community organisations can get involved in as part of their sustainability campaign. 2030Hub in the Merseyside region and North West England, have been described as the connective tissue between council, big and small companies and organisations and, connections with other cities around the UK and the world.
