Functional drink brand enters the nutritionally complete food space with high-protein, gut-friendly meal solutions

Sneak Energy, the UK’s leading functional drink brand, is expanding with the launch of Sneak EATS—a range of nutritionally complete, high-protein meal replacements designed for convenience without compromising on quality. 

It seems as if more and more consumers are ditching meal deals and avoiding spending valuable time cooking at home to opt for a meal replacement instead. Globally, the meal replacement market was valued at approximately $11.8 billion in 2021 and is projected to grow at a compound annual growth rate of 5.5% through 2030. In Europe, the market is expected to expand from $2.30 billion in 2025 to $3.4 billion by 2030, with a CAGR of 8.3%.

When it came to product development, Sneak looked to their engaged online following of over 500,000 to help co-develop and refine the range through extensive testing and feedback, ensuring the range met the needs of consumers looking for a great tasting, nutritionally complete meal.

The above led to the product being available in four indulgent flavours—Vanilla, Strawberry Cheesecake, Chocolate Brownie, and Salted Caramel—Sneak EATS delivers 30g of protein per serving, 25 essential vitamins and minerals, and gut-friendly prebiotics and probiotics, all in a low-sugar formula.

 

A Functional, Balanced Meal in Seconds

With nutrition becoming increasingly complex and conflicting advice flooding the market, Sneak EATS simplifies healthy eating by providing a quick, affordable, and nutritionally complete meal replacement. 

Designed for those with fast-paced lifestyles, each serving of Sneak EATS delivers 400 kcal of balanced macronutrients, supporting sustained energy and satiety throughout the day. The product is VAT-exempt as a food item, making it a practical and cost-effective solution for consumers looking for an alternative to traditional meals.

 

 

Science-Backed Nutrition

Sneak EATS isn’t just about convenience—it’s formulated with science-backed ingredients to enhance both body and mind. Each serving includes:

  • 30g of high-quality protein (a blend of whey protein concentrate and pea protein isolate)

  • 25 essential vitamins and minerals to support immune function, energy levels, and overall wellbeing

  • Probiotics & prebiotics for optimal digestion and gut health

  • Brainberry® Aronia berry extract, clinically studied to improve focus and cognitive performance

  • Low sugar formulation with less than 5g of naturally occurring sugar per serving and no added sugars

And it’s easy to make too…

  • Fill your favourite shaker with 500ml of cold water.

  • Add 4 scoops or 1 sachet of Sneak EATS to the water.

  • Replace the lid (this is key) and SHAKE—do this a few times to ensure everything is fully blended.

  • Sip, enjoy, and get ready to be supercharged for the rest of the day.

  • Not to say we told you so, but… we told you so. It’s that easy!

  • You’re just a shake away from giving your body everything it needs to stay energised, focused, and ready for whatever’s next—no prep, no mess, just all the goodness you deserve. 

 

Comment from Sneak Energy:


Ashley Read (Sneak Energy, CEO)  comments: “At Sneak, we’re always looking for ways to innovate and bring functional, science-backed products to our community. With Sneak EATS, we’re offering a nutritionally complete, high-protein meal that tastes great and fuels both body and mind. Whether you’re a gamer, a creative, or just someone on the go, Sneak EATS makes getting a balanced meal effortless.”

Retail & Availability

Sneak EATS will be available for purchase directly from the Sneak Energy website at an RRP of £30 per pouch (17 servings).