Fabulosa, the fragrance-led home and lifestyle brand, has consolidated its e-commerce presence with the launch of a contemporary new website – www.myfabulosa.co.uk

Offering an all-encompassing smooth user experience, the innovative platform enables ease of access and navigation, allowing consumers to discover products efficiently with improved search functionality and the ability to filter by fragrance, product type and size. Fabulosa has additionally enhanced the checkout process, enabling shoppers to easily complete their customer journey. 

Keeping the consumer front of mind throughout the re-design process, a ‘favourites’ function has been implemented for users to save their most desired products to an easily accessible, personalised list. Extended product information is also included to enable more informed purchase decisions, with product and scent details, instructions for use, and surface recommendations featured.

As part of the platform overhaul, a ‘Fragrance of the Month’ section has been added to the home page, shining a spotlight on a different scent on a regular basis and showcasing the brand’s extensive offering of exciting fragrances.

To mark the unveiling of the new e-commerce site, Fabulosa is launching a series of weekly promotions commencing with 15% off all products for the first week, and reducing by 5% weekly for the following two weeks.

 

Adam Burnett, Group Marketing Director at Fabulosa, commented on the new launch and said: “Fabulosa is a powerful brand with the stretch to transcend multiple product categories with our innovative approach to fragrance; the new e-commerce platform allows us to make our diverse range more accessible to the wide range of consumers who are hungry for new choices and new fragrances, looking for their cleaning products to lift more than just dirt alone.

 

“Building upon the significant uplift in online sales already achieved, the new website further supports our ambitious growth plans while enabling us to enhance our all-important customer-centric focus.”

 

Established just over three years ago, Fabulosa has had a meteoric rise. First launching into the mature household cleaning category in 2019, Fabulosa has been rapidly taking market share. It’s not only achieving more liquid volume share than all other liquid disinfectants brands, but with its unique prolific new product development (NPD) drive, the business has recently become the UK’s number one privately-owned brand in the entire cleaning market, by volume and value. (Kantar 52 w/e December 26th 2021).

 

Fabulosa’s vast range includes Surface Care, Air Care, Laundry Care, Personal Care, Shoe Care and Task Specific ranges including car care and garden care. For more info on Fabulosa, please visit: https://myfabulosa.co.uk/