If you are looking to grow your small business, the first thing you might be considering is how to generate new leads. Hosting a webinar is a great way to increase your leads, especially if you are looking to also improve brand awareness and reputation simultaneously. So, without further ado, let us take a look at a few top tips for optimising the number of leads small businesses can generate with a webinar.
Personalise it to the right target audience
It goes without saying that small businesses don’t have the same level of available capital as larger enterprises. Therefore, it is a good idea to identify your target audience for the webinar, and tailor the content to this market, so that you can use all your resources to promote the webinar to the right audience. This will reduce the risk of wasting any money chasing the wrong leads.
Invest in the right technology
To increase leads, you must first ensure that you have the right webinar platform to support your event. The technology that you use can make or break the success of your webinar, so it is a crucial aspect to consider. It is also useful to do a test run beforehand to check that everything is set up correctly. This will allow you to spot any potential errors and iron them out before the big day.
Inform the audience (don’t just ‘sell, sell, sell’!)
The purpose of the webinar should be to inform the audience about a topic relevant to them, which you can then link to a call to action. By imparting knowledge onto the attendees, this will establish your brand as a credible thought leader in your industry, which will increase leads.
Remind attendees about the webinar
A cost effective way to promote your webinar as a small business is to send out email reminders. This will increase the visibility of your session, and thus improve overall attendance. From this, you should then generate a higher number of leads.
Don’t forget about your existing customers
Acquiring new leads is all well and good. However, in order to grow your small business, you mustn’t neglect your existing customers. Thus, webinars should be informative and useful for customers both old and new, prospective and loyal.
Keep it engaging and interactive
Once you have attracted people to your webinar, you will need to make sure that the webinar content itself is engaging. One way to do this is to incorporate interactive elements, such as polls, Q&As, quizzes, and reviews. In fact, YouGov reports that, not only can interactive content double the rate of customer engagement, but it can also increase conversion rates by 40 to 50%.
Remember to follow up after the webinar
Now that you have increased your leads, and engaged them with quality content, you should end the webinar with a call to action. This doesn’t have to be a pushy sales tactic – it could simply be to sign up to your newsletter. Then, remember to follow up with the attendees to gather feedback on your webinar, build a relationship with the leads, and collect data to analyse the conversion rate of the event.
With these top tips and ideas in mind, every small business will have the opportunity to increase their leads in the future with a successful webinar.
