Greater Manchester-based Ten Locks has welcomed Cambusier to its portfolio, after a year of impressive growth for the purpose-led and independently owned drinks distributor. From its Irlam headquarters, Ten Locks will play an instrumental role in securing premium cocktail bar and restaurant listings across the UK for the popular fruit liqueurs.
Described as ‘France in a bottle’, Crème de Cassis (Bourgogne Franche-Comté), Strawberry (Bretagne), Mirabelle Plum (Grand Est), Raspberry (Centre Val-de-Loire), Apple (Normandy) and Violette (Occitanie) liqueurs will join the Ten Locks portfolio this month. These six Cambusier fruit liqueurs join the line-up thanks to the brand’s dedication to craft, natural production methods and relentless commitment to sourcing locally and resurrecting forgotten flavours.
The Cambusier range presents high end hospitality venues, dining outlets and bars with a modern take on classic French fruit liqueurs by selecting the best craft liqueurs from local producers. Every expression represents regional specialities from across France, all united in one goal: to bring the country’s craft liqueurs firmly back into fashion.
The liqueurs meet the highest possible standards; fruit is entirely organically-farmed, sustainably-grown or picked and each batch goes through meticulous quality control to ensure it showcases the very best of its region.
Becky Davies, head of commercial at Ten Locks, says: “Cambusier is incredibly striking and executed beautifully with a finesse few brands can compete with. Its devotion to bringing back an array of flavour profiles at a time when the spritz is booming, offers UK bartenders and mixologists endless possibilities.
“It will sit pride of place in our portfolio because – like us – it places authenticity, innovation and positive change at its heart. Working to re-establish liqueurs that deserve to be rediscovered and enjoyed, Cambusier is well positioned to inject a finesse to a well-made cocktail and even more life into the return of the spritz and will do so in the most contemporary way. It’s a welcome dash of joie de vivre and with a team who’ve all spent time behind the bar, I know it’ll be a hit with premium venues in Greater Manchester and throughout the UK.”
Growth in liqueurs rocketed in recent months, with interest set to continue as spritz culture affirms itself at home on in the trade. Cambusier fruit liqueurs have been created specifically to sit at the heart of modern cocktails as a key flavour, but can also be enjoyed as a digestif, over ice, blended into tonic, white wine or champagne.
Partners Martin Smodis and Theo Moog founded Cambusier in June 2017, inspired by the term ‘cambusier’. Meaning “ship’s galley” in English, the maritime theme is intrinsic to the brand’s design from the blue and white logo and stripes, through to its sailor top as an emblem of France.
Alphonse Cassanet, Commercial Manager at Cambusier said: “The partnership with Ten Locks will go some way to ensure French regional liqueurs regain their glory. We’re proud to partner with a distributor that values innovation, has a true appreciation for quality while being respectful of heritage and the role distinctive brands play in premium venues. We embark on 2022 excited to embrace the lively spritz culture in the UK, and bring Cambusier to venues across the country.”
Cambusier joins premium spirits brands Bourgoin Cognac, Salford Rum, Mary White Vodka, Nusa Caña Rum, Applewood Gin, Diablesse Rum, Banhez Mezcal, El Tequileño, Langley’s Gin, Redwood Empire and West Cork Irish Whiskey in Ten Locks’ progressive portfolio of drinks brands with a difference – visit www.ten-locks.com for further information.