Are you concerned about how efficiently you’ll be able to generate leads in 2022? The truth is, a lot of business owners are feeling the pressure as more and more companies are choosing to accelerate their marketing efforts. Since the competition is only getting more fierce, it’s about time you think about how you can get ahead with some lead boosting tactics in the new year.
In this article, we’ll be looking at some of the best ways you can boost business leads, while also keeping ahead of the game when it comes to digital marketing trends. Read on for what we think will be 2022’s most valuable lead boosting methods.
1. Downloadable resources
One of the best things you can do to generate leads is provide value that your prospects can’t get anywhere else. Creating an enticing, downloadable resource, sometimes aptly referred to as a ‘lead magnet’ can work wonders, as it not only provides your prospects with useful information, but also provides you with their contact details to feed into your database for lead nurturing or audience analysis.
Downloadable resources can be anything from an ebook or whitepaper to a video or infographic, but for lead generation purposes it’s important to ask prospects to input their details before allowing access. You could ask for an email address, name and company, for example, which will help you to set up email campaigns and eventually turn these leads into conversions.
2. Conversational marketing with chatbots
Conversational marketing is set to be one of the key digital marketing trends of 2022, and so making it part of your lead generation strategy now could set you up for success. Chatbots in particular have seen a rise in popularity over the last few years, and are an important factor when it comes to user experience and brand engagement.
Chatbots, when used correctly, can be a great way to direct your prospect to exactly where they need to be on your site and provide them with any information they need, at any time. Just be wary that 60% of consumers still think humans would be able to understand their needs better, so ensure you have dealt with any issues your bot might have before it goes live, and try to make its answers as detailed as possible.
3. Outreach and influencer marketing
As growing trends throughout 2021, and likely into the new year, outreach, PR and influencer marketing all have their place when it comes to lead generation. Pushing your brand out further than your normal sphere of influence is undoubtedly a great way to expand your reach and there is a chance you could see traffic influxes from new sites.
However, there are risks with both techniques – with PR and outreach, it’s important to make sure you’re only attaining links from authoritative sites, or you risk harming your own landing pages from an SEO perspective. If you choose to venture down the path of influencer marketing, make sure you are working with an influencer who shares your brand’s values, and who has a following relevant enough to your product or service. Otherwise, you will be wasting your time.
4. Newsletter updates
Creating regular updates in the form of an engaging newsletter for your existing and new customers can be an excellent lead generation tool, but only when the content is crafted effectively with the audience in mind. As long as you have a clear idea of who you will be sending your newsletter to, you should be able to remain confident that it won’t go unread. As with lead magnets, you will also need to ensure the content is relevant, and not just something your prospects will have already seen or can easily find elsewhere.
For assistance crafting newsletters, downloadable content or other lead generation pieces for your prospects, consider hiring a content marketing agency, who will have experience aligning your content with your audience.
5. Craft brilliant CTAs
There’s no question that CTAs are important, but as many businesses are starting to realise, they are in fact so important that they could make or break a sale. Ensuring you are crafting brilliant CTAs across all your marketing channels is key if you’re to boost your lead generation in 2022. Whether you need to review your ad content, spice up your landing pages or take a look at your messaging across your email campaigns, it’s well worth doing whatever you can to ensure you’re getting through to your potential customers.
A/B testing is a great way to track how specific CTAs are performing, and will eventually give you an idea of those that actually work for lead generation. Set up a variety of different tests across your marketing channels and see it make a real difference.
Ready to boost your lead generation efforts in 2022? Contact a leading digital marketing agency to help you get your feet off the ground, and you’ll soon see hot leads come flying in that are primed and ready to convert.
About the Author: Larry Kotch is the co-founder of The Brains, an award-winning digital marketing agency in London. Ranked #3 in B2B Marketing’s Global 30 under 30, Larry leads a dedicated, remote team of talented digital marketing professionals.
