Manchester-based 4imprint reveals the best brands of the year

Netflix, Amazon and Cadbury’s have emerged as just some of the brands that are helping people get through the year.

Researchers polled the nation to discover the household names which helped deal with the ups, downs and hardships of the last 12 months, with movie and TV streaming service Netflix coming top.

Runner-up was the retail giant Amazon which kept deliveries going throughout lock-down, keeping people in supply of everything from home schooling supplies to electronics for the millions of home workers.

Not surprisingly then, nearly half (48%) of those polled said they spent more money than usual during the period of lockdown and three quarters (75%) said it really cheered them up when they knew a delivery was on its way.

The findings of the study are published in a new report by promotional experts 4imprint.co.uk, which surveyed the opinions of the more 1,500 people.

The winners

According to its study, Movie and TV streaming service Netflix secures the number one spot. Runner-up is the retail giant Amazon, which keep deliveries going supplying everything from home schooling provisions to electronics for the millions of home workers.

Not surprisingly then, nearly half (48%) of those polled said they spend more money than usual during the periods of lockdown and three quarters (75%) said it really cheered them up when they knew a delivery was on its way.

Who are the top brands?

Facebook is in third place, followed by WhatsApp, YouTube and Cadbury’s.

TikTok, Marks and Spencer, ASOS and Aldi were also said to have kept our spirits up, as did Instagram, LEGO, Disney+ and Spotify.

Most of us would have been lost without certain brands and although technology brands featured highly, brands from more traditional industries are hot on the heels of say Xbox or Apple. Visit here to read the findings of the study published by promotional experts 4imprint.

Shopping Behaviour & Buying Habits

Among some of the most popular purchases people have made this year were food, clothes and DIY supplies
42% said they buy from brands that have good sales and offers on
A quarter said that speed of delivery was important to them when choosing to buy from one company over an another
One in four said they bought from a brand during lockdown and have since become a loyal customer
23% insist on buying from British brands in order to feel patriotic
When shopping online, 52% of respondents said that price was the most important thing for them
A further 40% explained that the brand – in addition to the price they are willing to pay for it – matters the most, suggesting that brand awareness heavily influences buyer behaviour.

What has impressed customers in the North West?

Nearly half (47%) of respondents said they felt certain brands have boomed due to their ability to adapt
A strong online presence (44%) and the reliability (36%) of products or services were other reasons cited for success.

Evidently, competitive pricing coupled with a strong brand presence has never been more important to customers in the North West.