Santa’s elves have arrived at New Mersey ready to deliver mischief and merriment to shoppers throughout the festive season.

In the run-up to Christmas*, the elves will be paying shoppers at New Mersey plenty of visits, spreading the festive cheer with their random acts of kindness, as well as some extra special surprises. Visitors are encouraged to snap an ‘Elfie Selfie’ with either one of the real elves, or one of the small hidden plush elf toys and life-size elf, which will be stationed at a different spot each week – by tagging #ElfAtNewMersey on social media to automatically be entered into a draw to win a £250 gift card.  

Amongst all the fun, New Mersey is also encouraging shoppers to give back to those in need this festive season, naming Cash For Kids: Mission Christmas as its official community Christmas partner. Visitors can donate a small gift to the charity, by dropping unwrapped presents in the foyer between Costa and EE and outside Cineworld.

New Mersey will have extended late-night opening hours in the lead-up to Christmas, with stores open until 9pm on weekdays during December. For more information, please visit the website.