With much of small business marketing being dependent on online success in the modern day, be that YouTube, social media, websites or forums, there’s no surprise that videos have a significant impact on the way small businesses promote, advertise and showcase their business. With that in mind, here are 5 reasons to use videos in your marketing.
Customers prefer video
72% of customers would rather learn about your business, products or services by way of video (Hubspot). If your audience and customers want it, like it and will respond to it, then why not do it? As a business owner, you want your brand to be seen, and you want people to act on it, whether that is by way of a call, enquiry, email or social media interaction, and there’s no better way to do it than a medium that customers prefer. If customers watch your video, they will read your message, see your products and services and get in touch.
Your competitor will use it
And if they don’t, you’ll have the edge on them. 82% of businesses use video as a marketing tool (Hubspot), meaning people will be familiar with it. The popularity video marketing has among businesses and customers represents how successful it is, and how big an impact it can have. By incorporating videos into your marketing, you become one of the majority of businesses who have adapted to marketing needs and demands, and, whilst you can still do everything you are doing to promote your business, you can add the most popular method to your strategy at the same time.
People retain information better
Audiences retain 95% of a message when watched through a video, compared to 10% when reading it in text (don’t worry, we’re making a video for this blog). In order to sell your product or service, customers need to understand what it is you are offering, and can only do that by watching and retaining information.
More people will watch a video than read a blog
The truth is, it’s much easier, more convenient and more enjoyable to watch a 2 minute video than it is to read a 500 word blog. It’s less work for the reader and it brings your brand and ideas to life, giving customers a clear representation of what you do and what you want to achieve. It’s a great way to illustrate any concepts associated with your product, as well as emphasise the benefits and value of it.
They look smart and build trust in the brand
Videos look smart. They don’t have to be Hollywood quality, with celebrity appearances and fancy stunts, all they have to do is show what your brand is about, what you are selling and how it benefits the customer. By combining your colour scheme, logo and products in a clear, informative and concise animation you can establish trust in your brand and give your audience an indication of the quality and commitment you have to giving them what they want or need.
There you have it, 5 reasons to use videos in your marketing. These benefits are just the start, and as you begin you embed video content into your strategy, will notice the benefits yourself, as will your customers, including the new ones. By using videos across your social media, YouTube, website and advertising space your customers are more likely to react, respond and engage, which is the essential aim of your marketing and ultimately, your business, so give yourself the best chance.
For more information on video content, including design, consultation and plans, get in touch by email smebusinessvideos@gmail.com, phone
or fill in a form here.
