If you’re a business owner operating a bar or pub, it’s important to provide your patrons with entertainment. In the past few years, arcade machines have been making a comeback! They’ve been slowly gaining popularity in bars and pubs with the rise of micro-sized model rides. This is because arcade machines have proven time and time again to increase customer engagement, which will help generate more revenue for your establishment.
As patrons are becoming more interested in trying adult-themed games, chances are they’re also checking out your arcade machine options. If you don’t offer any adult-themed machines, you’ll be left out in the cold with reducing revenue from new customers. On the other hand, if you have an arcade machine in place, it will help attract new customers to try your establishment.
Here are five reasons why it’s smart for business owners to invest in arcade machines:
1. Audience involvement
This is the main purpose of installing a bartop arcade machine: keeping your audience engaged and entertained while they wait for their food and drinks. As your customers are busy playing the arcade machine, they will lose track of time; this may help take the pressure of a busy kitchen if there are delays. In addition, this will keep your patrons entertained, and you’ll see an increase in the number of customers. Arcade machines are even good for family game nights because they’re very family-friendly.
2. Audience retention
According to the experts, “a minute without activity is a minute lost”. Therefore, every time your patrons walk by an arcade machine and play a game, they’ll actually be lost in the experience and forget about their current situation. Because of this, you can increase the chance that they’ll return to your establishment again the next day. Conversely, when your patrons show up without having been to your establishment before, you can ensure that the arcade machine will keep them coming back for more.
3. Loyalty
Arcade machines are an effective way to increase customer loyalty. Customers are more likely to return to an establishment where they are having fun. Because of this, customers will return to your business in larger numbers after they’ve played on one of these machines at your location.
4. Engagement
Any business owner knows that it is very important to keep your customers engaged. By installing arcade machines, you create an environment where your customers are actively engaging with elements of your business. The attraction will last longer than other forms of entertainment such as TVs and other different types of games. Studies show that customers will play arcade machines for longer amounts of time than other games such as card games and video games. The reason for this is because arcade machines simply engage more people, keeping them entertained while they’re waiting around for their food and drinks at your establishment.
5. Increased revenue
There’s no denying it: arcade machines will increase your revenue. Customers may order more food when they’ve had something to eat and drink while enjoying an experience in one of your arcade machines.
This is because they’ll be in a better mood and will start to feel comfortable in the environment of your establishment, making them more likely to spend money at your place. Furthermore, you can cash in on the customer loyalty that you’ll be generating with the arcade machines by offering promotions such as discounts and freebies such as drinks and food, depending on how many games they’ve played.
What size arcade machine would suit your business?
Don’t worry; if you don’t have the space for a full-size arcade machine but still want to provide your customers with that same fun experience, there are other types of machines for you to choose from. For example, the bartop arcade machine offers a space-saving option that is quick and easy to install. There are also wall-mounted arcade machines that provide gaming with a smaller footprint than a full free-standing arcade machine. If, however, you have the room, you can increase the level of customer engagement by installing a coffee table arcade that allows two-player gaming.
Whatever type of arcade machine you choose to invest in, just remember that it can be used to retain your current customers while at the same time introducing new patrons into your establishment. The longer your clientele remain on your premises, the more they are likely to spend. Therefore, increasing the average spend of each customer, even by a little, can have huge benefits to the profitability of your establishment.
