In the last decade, video advertising has really taken off, and has been at the centre point of most brands’ marketing strategies. With that said, here are 5 of the most successful video advertising campaigns in the last decade.
Netflix: Fans Make The Movies
A creative group of brothers and their cousin from Lagos, Nigeria, known as the Ikorodu Bois, spend their free time recreating their favourite blockbuster film trailers, using a combination of inventive DIY and budget resources to reproduce Hollywood movies on an extremely low budget. While making these budget but creative trailers, they have a lot of fun and put a smile on our faces.
They originally attracted Netflix’s attention in the summer of 2020 when they reproduced the Extraction trailer, prompting Netflix to send them a shipment of professional filming equipment. The outcome of this saw the advanced television platform create an advertisement which reflected the group’s enthusiasm for entertainment. It has a sentimental and charming tone to it that reminds viewers of the enchantment of movies, and it successfully focuses on rewarding true movie fans rather than their product, which may be unexpected.
Visit Iceland: The Icelandverse
Visit Iceland’s tourist campaign, which was pitched and executed in a matter of days, is an excellent example of reactive marketing. This clip, directed by Iceland’s so-called Chief visionary officer Zack Mossbergsson, was a clear spoof of the Facebook relaunch announcement video, which featured Zucks himself describing the Metaverse.
It was seen by more than 6 million people throughout the world in less than a week, without any advertising media spend.
Dove: Real Beauty campaign
The goal of Dove’s Real Beauty campaign was to help women understand how they view themselves in comparison to how other people view them. The campaign’s main theme is that women are typically harsher on themselves and their appearance. Outsiders, on the other hand, notice all of their wonderful qualities and the positive components of their looks. It’s an emotive and captivating ad that invites women to reconsider their self-perceptions, and acknowledge that how they see themselves may differ from how others do.
This video advert was a successful YouTube video ad since it appealed to emotion and connected with a lot of women. Dove opted to look at how women see themselves as a starting point for their research. They chose to empower women by demonstrating that they are far more attractive than they believe.
Burger King: Youtube ads video
Two men are shown in the video complaining about YouTube ads while dining in a Burger King restaurant. The viewer is then targeted when one of the males remarked how you as the viewer watching the video must suffer by having to watch a YouTube advert, when all you want to do is watch a video. While this is occurring, a Burger King offer appears on screen, with the man referring to it as a “stupid incredible deal.” To make the ad experience more engaging for their viewers, Burger King took a comical approach with their ad material.
Metro Trains: Dumb ways to die
In this fun and engaging animated video, we see a range of animated characters dying in many ways along with the song ‘Dumb ways to die’, only to then be shown a moral message when three of the characters are killed as a result of behaviour around trains. The video has amassed over 170 million views so far, and it has also helped to decrease the occurrence of accidents on Metro trains by 20%.
