Forget daily calories, try the Fine Diet Plan the world’s first diet plan that lets you eat anything you like – and still lose weight.

v  For the first time, there’s no need to count daily calories. Only weekly calories count.

v  Dietitian endorsed as ‘safe and effective’.

v  Every weight loss tool in one single place.

v  Delicious meals designed by a chef.

v  Watch videos of Ben’s transformation: putting on his socks before and after diet plan and Ben in the same t-shirt pre-and post-diet.

v  He lost 10 stone in six months after devising his diet plan which uniquely combines the convenience and technology of a calorie counter with the support and structure of a diet plan.

v  Previously co-founded an online fat loss plan which helped hundreds of thousands of people reach their health and fitness goals.

An obese man who tipped the scales at over 22 stone has shed 10 stone and invested £1million of his own money into creating an App to help others do the same.

Benjamin Jay Smith, 37, from Wrexham has created the Fine Diet Plan, a pioneering fat busting plan which – uniquely – only counts weekly calories.

Over three weeks, the App calculates information about the user in order to work out their individualised calorie requirements as accurately as possible.

This information allows the team to calculate the user’s Basal Metabolic Rate and, when combined with their occupation and activity levels, works out their optimum calorie intake for weight loss.

Videos posted online show Ben’s transformation from being a 22+ stone man with a 52-inch waist unable to put his own socks on because he was so overweight to becoming a trim 12 stone six months later with a 32-inch waist.

There is also a video showing him wearing the same t-shirt in his fat and slimmed down days.

Ben says: “I was so fat that I couldn’t put my socks on or go upstairs. It was embarrassing. I felt like a pudding.

“I’ve always been an emotional binge eater. I was addicted to food – high calorie pizzas were my downfall – and was regularly eating triple the recommended daily allowance.

“I hated looking at myself in a mirror, was embarrassed about my size and felt depressed.

“I decided I had to lose weight when my wife Cara was ill with lipoedema and needed an urgent operation.

“I had to be strong for her. So I changed my focus to only eating food when my body needed it and I cut right back on my high calorie diet. I started to exercise and taught myself about nutrition.

“I realised that it’s so old hat to count daily calories, which is why I used my experience to create the Fine Diet Plan. On it, it’s fine to eat whatever you want – all the foods you love – and still lose weight. It’s all about nailing your maintenance calories – and everyone is different.

“I’m hoping that what I’ve learnt will help others to lose weight and could even tackle the obesity epidemic.”

The Fine Diet Plan has been endorsed by UK registered dietitian Jennifer Thawley as “a safe and effective long-term weight loss solution for people aged between 18 and 70.”

Jennifer also said: “The Fine Diet Plan aims to take a more holistic approach to living a healthier lifestyle by recognising the importance of individual goal setting and support from an online community for its users, in order to make their journey more enjoyable and sustainable.”